Yellow Tail Pinot Noir
Brand Description
Introduced in the US in 2001 by John Casella with the mission to create consistently great wines that over deliver on taste and quality, [ yellow tail ] wine creates a wine-drinking experience. It combines the wine itself, the situation, the people you drink it with, and the feelings it brings. Today, [ yellow tail ] is the leading brand in the US in several categories, including: the #1 imported wine brand in the US and the #1 Australian wine in the US. [ yellow tail ] drives more shopper traffic to stores than any other wine brand and satisfies shoppers' needs regardless of varietal preference.
Brand History
Our family-owned winery is in the small country town of Yenda, Australia. This is where [yellow tail] wine is made by the sixth generation of the Casella family. In 1957 founders Filippo and Maria Casella migrated from Sicily and arrived on Australian shores. They began making wine with the family’s winemaking philosophy at its heart; to bring family and friends together at any occasion.
Selling Point 1
The Casella family still makes [ yellow tail ] with the same mission they had when they launched in 2001: make consistently great wines that over deliver on taste and quality.
